Who We Are
I HEART is a newly incorporated 501(c)(3) non-profit organization begun by LA indie-rock musicians Arrica Rose, Abby Kincaid, and Laura Martin. While touring in the southwest, the girls were inspired by a fellow female musician named Eva, who was creatively using her talents and connections to raise money for various charitable organizations in her hometown, Albuquerque, NM. Excited about the possibility of re-creating Eva's success in Los Angeles, the girls began brainstorming ideas for what would become I HEART.

I HEART’s philosophy is to 'do what you can, with where you are and what you’ve got'. It has enabled us as independent artists to collectively leverage our talents and utilize this project to contribute NOW as opposed to later. In regards to long-term plans, we plan to expand I HEART nationally as well as internationally, establishing chapters around the world and uniting artists across the globe who have a desire to use their art in positive ways to effect change.

Our Projects
Our first project was The Bombshell Alliance, a 1940’s style pin-up calendar and accompanying compilation CD featuring Los Angeles based female musicians.  All profits from the sale of the calendar were donated to Sojourn Services for Battered Women and their Children.  Additionally, I Heart used profits earned from the calendar’s launch party to create a one-year scholarship for  a young student to attend The Silverlake Conservatory of Music.  The sold-out launch party was held at The Hotel Café in Hollywood, CA, on the evening of November 15 2007.   

Our second project was The Indie-Rock Easel where indie-rockers who moonlight as visual artists turned their versatile talents into limited edition t-shirt designs for charity. Set in a gallery-esque heat press store (Red Heat), The Indie-Rock Easel was a night of live music, an open bar, and a chance to buy limited edition t-shirt creations pressed while you watch. All profits from the sale of the t-shirts were donated to Sojourn Services for Battered Women and their Children and The Silverlake Conservatory of Music

Upcoming Projects
I HEART L.A. Union Rescue Mission Benefit @ The Roxy
I HEART NYC Coalition to End Hunger @ The Zipper Factory
I HEART Songs for Change Compilation 10 Los Angeles based musicians will write original songs that focus on themes of change, hope, prosperity, and community. The artists will gather together to record their songs live in a one day recording session - collaborations encouraged. The musicians will then perform the album live at the release party (TBA) which will be GREEN (no cardboard/discs - download cards only!)
I HEART Green Music Tour an evironmentally-friendly national tour that allows indie musicians to reduce their carbon footprint while promoting environmental awareness to both their fans and fellow musicians