Who We Are
I HEART Inc is an incorporated 501(c)(3) non-profit organization begun by LA indie musicians Arrica Rose, Abby Kincaid, and Laura Martin. While touring in the southwest, the girls were inspired by a fellow female musician named Eva Blaylock, who was creatively using her talents and connections to raise money for charitable organizations in her hometown, Albuquerque, NM. Excited about the possibility of re-creating Eva's success in Los Angeles, the girls began brainstorming ideas for what would become I HEART. The first I HEART project would be The Bombshell Alliance 1940's pin-up girl calendar and compilation.

I HEART Inc is currently run by Arrica Rose who has expanded upon the original project, coordinating events not only in Los Angeles but also in NYC and Austin @ SXSW 2009. 

The motto is simple: do what you can, with where you are and what you’ve got. This philosophy enables independent artists to collectively leverage their talents by utilizing creative projects to contribute now as opposed to later. In regards to long-term plans, I HEART hopes to expand nationally as well as internationally, establishing chapters around the world and uniting artists across the globe who have a desire to use their art in positive ways to effect change.

I HEART Inc has been fortunate to enlist an amazing team of sponsors and supporters including Willie Nelson, Crosby Stills and Nash, Iron & Wine/Sub Pop Records, Rachel Maddow, Fran Drescher, Neko Case, The Weepies, Jesca Hoop, Smart Water, Martin Guitars, Jimi Hendrix’s Electric Lady Studios, Radio Hill Recorders, Isgoodradio, Hunnypot, Lurssen Mastering, GoodWin Entertainment, LA Weekly, Amoeba Records, Hotel Cafe and many more…

 

Our Projects

Our first project was The Bombshell Alliance, a 1940’s style pin-up calendar and accompanying compilation CD featuring Los Angeles based female musicians.  All profits from the sale of the calendar were donated to Sojourn Services for Battered Women and their Children.  Additionally, I HEART used profits earned from the calendar’s launch party to create a one-year scholarship for  a young student to attend The Silverlake Conservatory of Music.  The sold-out launch party was held at The Hotel Café in Hollywood, CA, on the evening of November 15 2007.   

Our second project was The Indie-Rock Easel where indie-rockers who moonlight as visual artists turned their versatile talents into limited edition t-shirt designs for charity. Set in a gallery-esque heat press store Red Heat, The Indie-Rock Easel was a night of live music, an open bar, and a chance to buy limited edition t-shirt creations pressed while you watch. All profits from the sale of the t-shirts were donated to Sojourn Services for Battered Women and their Children and The Silverlake Conservatory of Music

Our 2008 holiday parties included I HEART NYC Coalition Against Hunger Benefit @ The Zipper Factory and an I HEART L.A. Rescue Benefit @ The Roxy


I HEART Austin @ SXSW 2009 was an evening of live music, drink specials, raffles (autographed Willie Nelson Martin Guitar, free recording session at Electric Lady Studios & much more). All proceeds raised were donated to Health Alliance for Austin Musicians. Live Performances by:  Local Natives, Arrica Rose, WAZ, The Union Line, Butterfly Boucher, Miranda Lee Richards & Austin’s own: Murdocks & Vallejo Sponsored by: Electric Lady Studios, Martin Guitars, Radio Hill Recorders, Lurssen Mastering, Junk Food, Jakprints, Strait Music, One 2 One, Vitamin Water, Cultural Operations, Hotel Saint Cecilia in Austin, Gershwin Hotel in NYC, Uchi Sushi, & Ashley McCue Photography Produced by: GoodWin Entertainment

The Million Dollar Revival I HEART Inc's Million Dollar Revival was a benefit for Fran Drescher's Cancer Schmancer Movement. The Million Dollar Revival was be a vaudevillian evening true to the era of old-time variety shows, a Los Angeles style melting pot of live music and comedy, an unholy marriage of acts one would never imagine gracing the same stage. This one of a kind event held December 13th 2009 at the historic Million Dollar Theatre raised funding for low income, uninsured women of Los Angeles to receive free women’s cancer screening tests (as well as free follow-up care) right in their own neighborhoods. Hosted by Fran Drescher the event featured performances by Jackson Browne, Olivia Newton-John, Inara George (The Bird and the Bee), Beth Nielsen Chapman, Whispertown2000, Charlyne Yi, Arrica Rose, Chris Pierce, Caitlyn Crosby, Stilt World, special guest Rosie O'Donnell and more!

Current & Upcoming Projects
1$ Difference
I HEART Recycling Program
I HEART Green Music Tour an environmentally-friendly national tour that allows indie musicians to reduce their carbon footprint while promoting environmental awareness to both fans and fellow musicians